The "Malaysia Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The social commerce market in Malaysia is expected to grow by 21.8% on annual basis to reach US$1.36 billion in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 27.1%.
This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.1% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1.11 billion to approximately USD 2.87 billion.
This report provides a detailed data-centric analysis of the social commerce sector in Malaysia, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Malaysia's social commerce landscape evolves as businesses and consumers embrace digital shopping innovations. The integration of shopping features in social media, the rise of influencer-driven commerce, and the increasing popularity of live shopping events highlight the growing role of digital platforms in shaping retail behaviors. As these trends continue to develop, businesses that optimize their social commerce strategies will be better positioned to capture market share and enhance customer engagement.
At the same time, consumer preferences are shifting toward ethical and sustainable shopping, prompting businesses to align with values such as environmental responsibility and local sourcing. Regulatory oversight may also influence influencer-led shopping, requiring businesses to remain compliant while leveraging these trends for growth. Over the next few years, companies that successfully integrate social commerce innovations while maintaining transparency and ethical practices will be well-positioned in Malaysia's competitive digital retail market.
Competitive Landscape and Regulatory Developments in Malaysia's Social Commerce Market
Malaysia's social commerce sector is rapidly expanding, fueled by high social media engagement, smartphone adoption, and platform-driven shopping features. Established players such as Facebook, Instagram, and TikTok Seller continue to dominate, while new entrants intensify competition and drive innovation. Strategic mergers and acquisitions indicate a trend toward consolidation, positioning businesses for greater market penetration and operational efficiency in an evolving digital landscape.
At the same time, regulatory changes are reshaping how social commerce operates, with new licensing requirements for social media services and a pending e-commerce law review. These developments will require businesses to adapt to stricter compliance standards while leveraging digital advancements to stay competitive. Over the next few years, companies that successfully integrate emerging technologies and adhere to evolving regulations will be best positioned to thrive in Malaysia's increasingly competitive social commerce market.
Scope
Malaysia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030
Malaysia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030
Malaysia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030
- Clothing & Footwear
- Beauty and Personal Care
- Food & Grocery
- Appliances and Electronics
- Home Improvement
- Travel
- Hospitality
Malaysia Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030
- B2B
- B2C
- C2C
Malaysia Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030
- Mobile
- Desktop
Malaysia Social Commerce Industry Market Size and Forecast by Location, 2021-2030
- Domestic
- Cross Border
Malaysia Social Commerce Industry Market Size and Forecast by Location, 2021-2030
- Tier-1 Cities
- Tier-2 Cities
- Tier-3 Cities
Malaysia Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- Other Digital Payment
- Cash
Malaysia Social Commerce Industry Market Size and Forecast by Platforms
- Video Commerce
- Social Network-Led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
Malaysia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2024
- By Age
- By Income Level
- By Gender
Malaysia Social Commerce Market Share by Key Players, 2024
- YouTube
- PG Mall
- TikTok Seller
For more information about this report visit https://www.researchandmarkets.com/r/4nwwq
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