Ambassadorship will see release of limited edition products to foster connections with guests and expand global brand influence
Gong cha, one of the world’s fastest-growing global bubble tea brands, has announced Felix, member of world-renowned South Korean act Stray Kids, as its new Global Brand Ambassador.
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A long-time fan of Gong cha, Felix is often spotted enjoying his favorite drinks, occasionally sharing his go-to order—Taro Milk with 100% sweetness and extra pearls—with his 26.8 million Instagram followers.
With nearly 2,200 locations in 29 international markets, Gong cha is at the cutting edge of the global bubble tea market, serving up high-quality, freshly brewed, hand-crafted beverages made with premium ingredients to millions of customers.
A long-time fan of Gong cha, Felix is often spotted enjoying his favorite drinks, occasionally sharing his go-to order—Taro Milk with 100% sweetness and extra pearls—with his 26.8 million Instagram followers. His love for the brand and personal experience with bubble tea positions him as more than just a spokesperson, bringing an authenticity and relatability that guests can connect with.
As Global Ambassador, Felix will help raise awareness of the brand’s unique and innovative beverages through high-profile brand campaigns. In addition, Gong cha will launch new, limited-edition products for fans around the world.
The partnership between Gong cha and Felix builds on Gong cha’s strategy of connecting with the Gen Z audiences through culturally relevant brand partnerships and marketing campaigns. In recent months, Gong cha has launched partnerships with LINE FRIENDS Minini and Final Fantasy XIV, which have helped introduce new consumers to the brand.
The brand campaign featuring Felix will launch first in Korea in mid-June, with a U.S. and global roll-out to follow.
ABOUT GONG CHA
Founded in Taiwan in 2006, Gong cha is a global bubble tea brand recognized for its premium product, scalable operational model, and strong corporate support. With nearly 2,200 locations across 29 international markets, it is one of the fastest-growing bubble tea brands in the U.S. and globally. Gong cha has been ranked #1 in the Tea category on Entrepreneur magazine’s Franchise 500® list for four consecutive years (2022–2025). Learn more about the brand and its franchise program at gongchausofficial.com.
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The brand campaign featuring Felix will launch first in Korea in mid-June, with a U.S. and global roll-out to follow.
Contacts
Ashley Martinez, Carbonate
ashley@carbonategroup.com
