TRUEWERK, the performance workwear brand built for modern trade professionals, today announced the appointment of Matthew Raleigh as Chief Operating Officer. Raleigh joins TRUEWERK as the company continues to scale its operations, strengthen supply chain capabilities, and advance its mission of building the world’s most technical, high-performance workwear.

“TRUEWERK welcomes a seasoned operator in Matthew Raleigh. As Chief Operating Officer, he will lead the scaling of our operational capabilities and power our next stage of growth,” said Glenn Silbert, CEO of TRUEWERK.

Raleigh brings more than 25 years of leadership experience in supply chain, operations and enterprise transformation. Most recently, he served as Vice President, Americas Supply Planning & Emerging Brand Operations at VF Corporation.

“I’ve spent my career building high-performing operations functions that enable brands to scale with excellence,” said Raleigh. “TRUEWERK’s commitment to purposeful innovation and service to the trade community is inspiring. I’m excited to help strengthen our operational foundation and support the team as we enter our next chapter of growth.”

In his role as COO, Raleigh will oversee end-to-end operational functions, including demand & supply planning, inventory procurement & production, fulfillment, logistics, and sales operations, ensuring alignment with TRUEWERK's strategic growth objectives.

About TRUEWERK

About TRUEWERK: Founded in 2015, TRUEWERK has been a challenger brand in the workwear space, replacing heavy, outdated materials with technical, performance-driven apparel built for real jobsite conditions. The brand continues to support trade professionals through technical innovation, community partnerships, and a commitment to building gear that helps people do their best work. Learn more at www.TRUEWERK.com

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TRUEWERK Appoints Matthew Raleigh as Chief Operating Officer