GoFundMe, the global leader in online fundraising, today announced the launch of its smart fundraising coach, an AI-powered assistant designed to help people create, share, and manage fundraisers with greater ease, confidence, and success. With this launch, the GoFundMe platform now provides personalized coaching guidance to help fundraisers connect to the support they need, leveraging intelligence from millions of fundraisers on the GoFundMe platform.

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GoFundMe's smart fundraising coach

Building on GoFundMe’s suite of AI-enabled tools, which have already been used more than 80 million times, the smart fundraising coach supports organizers from creation through every step of their fundraising journey. GoFundMe research shows that fundraisers created with the smart fundraising coach show stronger early performance across metrics including funds raised, early donations, and engagement. Based on these early results, GoFundMe expects to see an additional $125 million in help raised this year in the U.S. through the smart fundraising coach. In a survey of early users of the smart fundraising coach, 65-75% said the coach made them feel less stressed, less alone and more confident in creating and managing their fundraiser.

The interactive coach – which is available initially in the U.S. – helps users craft compelling titles and stories, set optimal goals, and generate ready-to-share content that is optimized for a range of channels from social media to email to SMS. It also recommends personalized next steps to build momentum and help drive donations, including who to share with, which channels to use, when to follow up, and how to thank supporters.

To keep organizers engaged, the smart fundraising coach sends proactive SMS and email reminders with personalized recommendations – highlighting the actions most likely to increase their chances of success and reinforcing what’s already driving results so they can repeat and amplify what’s working.

“People come to GoFundMe looking for help from their community, often during the most challenging moments in their lives,” said Tim Cadogan, CEO of GoFundMe. “We know that asking for help can feel overwhelming. That’s why we designed our smart fundraising coach to be a supportive partner – helping organizers craft their story, set an optimal goal, reach the right donors, and guiding them every step of the way so no one has to fundraise alone. At its core, the smart fundraising coach is about amplifying our ability to help each other.”

“The smart fundraising coach makes it so much faster and easier to run a fundraiser,” said fundraiser organizer Windy Pham. “I’ve been organizing fundraisers for years, and a lot of what I learned came from trial and error. This tool takes those lessons and turns them into clear, step-by-step guidance in real time. It helps ordinary people like me spend less time guessing and focus more time on helping others and making a real impact in our communities.”

The smart fundraising coach is the latest addition to GoFundMe’s suite of AI-enabled products. These tools range from Intelligent Ask Amounts, which lead to higher conversions by enabling nonprofits to provide personalized ask amounts based on specific goals, to ready-to-share videos and posters optimized for social media and generated using AI.

GoFundMe’s AI innovation is guided by a dedicated, cross-functional AI governance committee and responsible AI practices, including strong safeguards to protect user data, vendor oversight, and clear guidance on AI development and use to ensure compliance with applicable laws and maintain user trust.

This launch marks the latest milestone for the company. In May, GoFundMe surpassed $40 billion raised globally and unveiled GoFundMe Pro, reflecting its increased investment in the nonprofit space. GoFundMe was named to TIME’s 100 Most Influential Companies of 2025 for its work to drive more charitable giving. With the launch of Giving Funds in June, GoFundMe advanced its commitment to transform the future of giving by offering a simple way to manage tax-deductible giving in one place. Most recently, GoFundMe Pro introduced a new capability that allows nonprofits to launch peer-to-peer fundraisers directly on GoFundMe. Last year alone, more than 80,000 nonprofit challenges were launched on GoFundMe, and this feature aims to accelerate that momentum.

About GoFundMe

GoFundMe is a community-powered fundraising platform dedicated to helping people help each other. By combining storytelling and fundraising, GoFundMe makes it easy for people and nonprofits to share their stories, connect with supporters, and reach their fundraising goals. Through its powerful technology, GoFundMe empowers individuals and organizations to make a meaningful difference for the causes and communities that matter most to them. To-date, the platform has enabled more than $40 billion of help for communities across the globe.

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