Regional streaming, national impact: Victory+ delivers national-scale reach within limited four-state footprint

Victory+, the premier sports streaming service owned by A Parent Media Co. Inc. (APMC), today announced a new service record of 342,000+ viewers for the March 6th Dallas Stars vs. Colorado Avalanche matchup. This figure represents a significant milestone in regional streaming and further validates the Victory+ mission of giving back to fans.

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Reaching this level of viewership without national linear distribution underscores the power of the Victory+ model, free and direct-to-fans. The performance demonstrates that premium live sports can command significant scale through streaming alone, driven by accessibility, concentrated local demand, and frictionless distribution.

The record-breaking audience consisted of 342,000 digital viewers in a regional market that represents approximately 10% of the US population. This milestone caps a season of explosive momentum, with Dallas Stars broadcasts on Victory+ seeing a 122% year-over-year viewership surge. These figures confirm that the platform’s trajectory is more than a seasonal trend; it represents a fundamental shift in the consumption of local sports media.

"Surpassing 342,000 viewers within just the local market isn't just a win, it's a revolution in regional sports," said Neil Gruninger, CEO & President, APMC. “We are capturing new fans at a rate that far exceeds industry averages, proving that when you remove the paywall, the growth potential is limitless. We are just scratching the surface of what Victory+ can achieve by putting fans first and celebrating the brands that support them."

The result reinforces Victory+’s position as a digital-first sports platform capable of delivering premium live audiences that rival traditional national broadcasts. This momentum serves as the perfect springboard for this Sunday, March 15, as Victory+ launches national distribution for NWSL Sunday Night Soccer™. By bringing one of the fastest-growing leagues in professional sports to a platform built for frictionless access, Victory+ is poised to replicate its regional success on a national scale, deepening fan engagement and expanding reach for leagues and partners alike.

To learn more about Victory+ or set up an account, visit victoryplus.com.

ABOUT APMC

A Parent Media Co. Inc. (APMC) is a global technology company building audience-first products that connect millions of people across the world with the brands they love. With a diverse portfolio of free, ad-supported products that include platforms Kidoodle.TV®, Dude Perfect Streaming Service, Glitch+™, Victory+™, and groundbreaking ad technology Safe Exchange™ APMC delivers brand-safe media that builds meaningful connections.

Powered by advanced streaming infrastructure, APMC platforms engage audiences across thousands of devices in more than 160 countries—redefining global reach. By combining flexible monetization models, real-time audience insights, and customizable brand integrations, the APMC network empowers partners to accelerate growth and unlock new revenue at scale.

APMC is challenging outdated models and breaking down barriers, ensuring that everyone, everywhere can access the content they love.

ABOUT Victory+

Victory+ is a free, sports streaming platform that puts fans first, giving them direct access to the teams and leagues they love. It features regional broadcasts of teams including the Dallas Stars, Anaheim Ducks, and Texas Rangers, along with national coverage of highly popular leagues such as the WHL and NWSL. Victory+ is also the home to a library of on-demand, premium sports-based, outdoors, and extreme sports content.

Learn more at www.victoryplus.com and www.aparentmedia.com.

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"Surpassing 342,000 viewers within just the local market isn't just a win, it's a revolution in regional sports."