(BPT) - If winter's chill has you dreaming of sunshine, waves and warm weekends ahead, a boat show is your shortcut to summer. Across the country, there are dozens of boat shows taking place featuring the newest boats and marine innovations for sale at the best deals of the year with a full dose of summer-inspired fun-no sunscreen required.
These events offer something you won't find anywhere else: the chance to explore hundreds of top brands and products side-by-side, land once-a-year pricing, connect directly with knowledgeable experts, and dive into the boating lifestyle-all in one place. With more than 85 million Americans going boating each year, according to the National Marine Manufacturers Association (NMMA), winter boat shows are a must-visit destination for anyone in the market to buy a boat or simply looking for a fun day out with the family on a chilly winter day.
"Boat shows are where boating comes to life-you can feel the excitement and energy the moment you walk through the doors," said Ellen Bradley, senior vice president and chief brand officer for NMMA. "From the latest innovations across a variety of price points, to educational offerings and immersive activities, there's something for everyone. Beyond the shows themselves, boating offers a chance to escape the everyday and relax, recharge, and connect with the people and moments that matter most. Check out a boat show to discover how boating can enrich your life and start planning for warmer days ahead on the water."
Discover Boating, the go-to destination for getting on the water, breaks down the top reasons to visit a boat show near you in 2026:
- Score unbeatable deals on boats and gear. Boat shows are known for their exclusive pricing and incentives. Exhibitors often roll out special offers available only during the show, and dealers are on hand to help you find a boat that fits your lifestyle and budget.
- Compare and board boats side-by-side. Explore a diverse lineup of boat brands and boat types all under one roof, climb aboard to experience the layouts firsthand, and even purchase right on the show floor. Ordering now helps ensure your boat will be ready to launch by spring.
- Learn the ropes with hands-on training. From boating basics to advanced skills, most shows offer free seminars, live demos, DIY sessions, kids' activities, and even opportunities to explore charters, boat clubs, boat schools, and rentals-ideal for those looking to try boating before buying.
- Boost your health and wellbeing. Research shows what many boaters already know-you experience psychological, emotional and behavioral health benefits when you are on a boat. Being on the water allows us to disconnect from distractions on land, triggering a restful state of mind and a sense of rejuvenation. A boat show is the best place to start your journey toward a more relaxed, rewarding lifestyle.
- Shop with confidence-look for the NMMA Certified seal. When shopping for a boat, always check to make sure it is NMMA Certified. NMMA Certified boat and trailer manufacturers have been independently inspected to ensure they meet strict industry standards for safety and construction, as well as all federal regulations. Look for the NMMA Certified sticker near the helm.
Find a boat show near you by visiting DiscoverBoating.com, where you can also explore the Safety Basics Video Series, presented with Progressive® Insurance, a boat loan calculator to estimate monthly payments, a dealer finder to connect with local boat dealerships, and a variety of other tools and resources to help you get started in boating.
