In a noisy marketplace, they say attention is the new currency. Products, services and businesses are constantly trying to stand out and position themselves as the go-to solution for consumers. Jay who is the founder of Ace Of Spades PR helps people solve this problem by creating PR, Media, and Thought Leadership opportunities for founders, executives and entrepreneurs.
Companies are realising that people don't want to buy of a flashy add or fancy commercial, what they really want is to connect with the product, company or people behind the company. What does the company stand for, how did they get started and what is their why?
The easest way to explain this to consumers is through a person. At the end of the day people buy from people so if a company can have their founder, ceo or senior team to create thought leadership pieces about the brand, company or product - they will notice they will stand out and have longers customers for life.
Whilst building a thought leadership strategy might take longer and not see an instant ROI like tradtional advertising, the ROI is always seen for many years in the future as what thought leadership can do is build trust to a level that customers haven't experienced before.
"When more people know, life and trust you, everything becomes easier," says Jay Jay who is the founder of https://www.aceofspadesagency.com/