In 2012, Daniel Fox didn’t set out to disrupt an industry. He just wanted to fix a problem no one else seemed to be solving. At the time, laser cutting machines fell into two camps—either high-end systems costing tens of thousands, or cheap imports with little support.
“There was no middle ground,” Fox said. “You had people who wanted to create or grow their business, but they didn’t have $40,000 to drop. And if they went cheaper, they’d get no support and no reliability.”
So he built Boss Laser.
How Boss Laser Got Its Start
Fox founded the company in Sanford, Florida, with a clear mission: deliver value-driven CO2 laser machines that didn’t cut corners. Before opening the doors to the public, he brought on a partner to strengthen operations and improve research and development.
The goal wasn’t just to sell machines—it was to build a company around service.
“We decided early on that we were going to serve our clients, not just service them,” Fox explained. “There’s a difference.”
That difference showed up right away. Boss Laser focused heavily on post-sale training and support. They didn’t just ship machines; they helped customers set them up, taught them how to use them, and stayed available for troubleshooting.
This hands-on support model quickly earned trust. Within a few years, more than 10,000 CO2 machines were in use across the country.
Scaling Up with Fiber Laser Technology
By 2016, Boss Laser noticed another trend: customers kept asking if they offered fiber laser machines—used more for engraving and cutting metals.
They didn’t at the time. But they listened.
“We started developing our own fiber laser systems because the demand was there,” said a team member. “And we knew our clients wanted the same level of support we gave with CO2.”
Today, Boss offers both CO2 and fiber laser machines—used by hobbyists, schools, startups, and some of the largest companies and institutions in the country.
Listening as a Strategy
The most defining part of Boss Laser’s story isn’t just its product line—it’s how the company decides what to build and improve.
“We learn by watching our customers,” Fox said. “But even more than that, we listen to them.”
That might mean redesigning a control panel, adjusting laser speed settings, or updating software features based on user complaints or suggestions.
Every review—positive or negative—is logged, discussed, and often acted upon. This feedback loop has become part of the company’s culture.
“It’s not always easy to hear criticism,” a senior engineer admitted. “But some of our best improvements came from that.”
Who Uses Boss Laser Machines?
The short answer: a wide range of people.
Boss machines are in classrooms—from technical high schools to Ivy League universities. They're also in military labs, aerospace firms, sign shops, and DIY garages.
“We’ve had clients in all five branches of the military,” the company shared. “And we’ve had local sign makers who bought one machine, then came back to buy five more.”
This diversity of use is a result of keeping the machines accessible—powerful enough for professionals, simple enough for newcomers.
Built on Faith and Humility
Boss Laser isn’t just a business story. It’s also shaped by personal values.
The company’s mission is rooted in a simple but strong belief: to honor God by positively impacting people—whether clients, employees, or the local community.
That approach is reflected in how they treat customers and the mindset behind their work.
“We try to stay humble,” Fox said. “And we try to make products and decisions with honesty and integrity. That’s always been the core.”
What’s Next for Boss Laser?
After more than a decade of growth, Boss Laser still isn’t chasing hype. Instead, they’re focusing on what their customers want next: more USA-made machines.
“We’ve got some exciting announcements coming,” Fox shared. “People want machines that are not only supported here but designed and built here too. We’re answering that.”
The company continues to invest in research and engineering, with plans to expand its CNC laser machine lineup and offer new solutions for metalworking and precision cutting.
Boss Laser didn’t enter the market to make noise. They entered to fill a gap—and did it by quietly outworking and out-serving the competition.
Their success isn’t built on marketing buzz. It’s built on listening, improving, and showing up.
As Fox put it: “When you really listen to people—and you actually care—you build something that lasts.”
Media Contact
Company Name: Boss Laser
Email: Send Email
City: Sanford
State: Florida
Country: United States
Website: bosslaser.com
