HOLLYWOOD, CA - Leading Korean lifestyle brand KUNDAL successfully captivated audiences at the K-Beauty Hall of Fame POP-UP, a global beauty event hosted by Hansung Beauty, a K-Beauty expert company held at NYA Studios in Hollywood from July 17 to 20. The large-scale activation aimed to strengthen ties with ULTA Beauty, the largest beauty distributor in the U.S., and engaged a broad audience of key buyers, beauty editors, influencers, and local consumers.
As the only hair care brand among the ten curated K-beauty participants, KUNDAL stood out by hosting its own dedicated booth and exclusive brand session, reinforcing its distinct presence in the competitive U.S. beauty market.
The event launched with an exclusive VIP private party on July 17, followed by three full days of consumer-facing experiences. Organizers anticipated more than 5,000 attendees, eager to explore the latest in K-beauty innovation.
KUNDAL’s brand session, held on July 19 from 5 PM to 7 PM, drew the largest audience of any participating brand. The session immersed guests in the brand’s signature theme, “Scent My Life – What Is Your Mood?”, offering a multi-sensory journey that went beyond traditional product showcases. From scent-based activations to mood-driven storytelling, KUNDAL delivered a unique experience designed to emotionally connect with U.S. consumers.
Highlighting the event was the appearance of renowned global beauty influencers Alex Tobias and Wendy, who praised the brand’s premium offerings—including the highly anticipated Objet by KUNDAL Shimmer Oil, yet to be released in the U.S. market.
Visitors also enjoyed interactive experiences, including mission-based games and lucky draw events, inspired by the brand’s core philosophy. These engaging elements generated lines exceeding an hour, proving the brand’s growing appeal.
According to Julie Sun, Director of KUNDAL’s Overseas Business Division:
“KUNDAL is proud to be the only K-beauty brand to simultaneously launch hair and body care products across 150 Costco locations in the U.S. this June. Our participation in this pop-up further strengthens our offline presence and paves the way for broader expansion in the American market.”
With its continued success in both retail and brand experience activations, KUNDAL is quickly emerging as a K-beauty leader with global momentum—bringing premium, sensorial care to consumers worldwide.
Media Contact
Company Name: The Skinfactory Co., Ltd.
Contact Person: Overseas Marketing Team Part Lead
Email: Send Email
City: Seoul
Country: South Korea
Website: https://www.amazon.com/s?i=merchant-items&me=A393YCGC3XW6EX
