The dynamic Asian market drives Rosti Group's strategic expansion, leading to the establishment of Rosti India in Chennai. This state-of-the-art facility is core to Rosti Asia's strategy, expanding the company's footprint in the region's growing market for high-quality products.

Pat Williams, Senior Vice President of Rosti Asia, stated the Chennai facility will initially focus on high-precision plastic injection molding and contract manufacturing, stressing India's key role: "Rosti India will provide high-quality contract manufacturing services, including injection molding, precision assembly, and value-added processes. Designed to support both transfer programs and new customer requirements, the site enhances our ability to deliver responsive, scalable, and cost-effective manufacturing solutions across Asia."

Pat Williams, Senior Vice President of Rosti Asia

The new facility strengthens Rosti's regional supply chain role. Williams explained: "We value Asia as a highly robust market, and Rosti’s customer-centric approach of partnering with companies requiring high standards of quality, precision and supply chain stability will be the cornerstone of the Rosti facility in India."

An integrated network of operations - China, Malaysia and India

Rosti's presence in China, Malaysia, and India adds value to regional supply chains, providing customers with flexibility, precision, and cost-efficiency.

Williams described the network: "Rosti India adds flexibility and geographic diversity to our Asia manufacturing network. While Rosti China supports advanced manufacturing (AI driven) and automation for established programs, and Rosti Malaysia focuses on contract manufacturing and operational stability, Rosti India offers a scalable and cost-competitive base to serve regional and global customers."

In recent years, Rosti diversified operations: China strengthened for medical devices; Malaysia enables competitive-cost, high-quality contract manufacturing; India is being developed for full contract manufacturing, utilizing the developing supply chain and diversifying Rosti's production footprint.

Rosti India – bringing manufacturing advantages to demanding markets

Rosti India’s Chennai facility will house 20 injection molding machines in a 7,500 sqm production space and designed for rapid scale-up. It supports lean manufacturing, traceability, and efficient workflows tailored for contract manufacturing. Scheduled to be production capable by November 2025, the facility in India is well-positioned to handle transfer programs and is built to accommodate a wide range of consumer and industrial products.

Also, one of the advantages is that the Rosti facility is located in ESR Industrial Park in Oragadam. As the capital of Tamil Nadu, Chennai boasts of having a well-developed infrastructure for exports, the third biggest in India. The industrial park serves as ideal location for the manufacturing operations of leading international companies. The park is highly accessible being near the Chennai International airport and Chennai seaport.

Williams states that the Chennai facility is an example of how the company has been focused to provide the same level of efficiency for all its sites located in various parts of the world. “At the Chennai facility modern injection molding machines run under a digitalized quality system in an automation-ready layout. Aligned with Rosti’s global standards, the facility is designed for consistent quality, process control, and traceability. It also offers real-time connectivity for performance tracking and remote support from other Rosti sites in Asia,” Williams emphasizes.

Moreover, Rosti India is supported by Rosti’s Asia Digital Innovation Lab, which offers technical and production expertise to help deliver ideas to market rapidly and cost-effectively. The facility utilizes smart building techniques for more responsive, efficient, and sustainable operations.

Embarking on sustainability through green technology

For Rosti Group, sustainability is a very important subject, and this has been reflected in the Group’s strict adherence to the European standards and sustainability goals through its adoption of green technology. “Rosti India is aligned with the Group’s sustainability roadmap from day one. We have taken initiatives that include the adoption of energy-efficient equipment, localized sourcing to reduce carbon footprint, and implementation of waste management programs,” Williams explains.

The Chennai facility will contribute to Rosti’s targets such as increasing renewable material usage, advancing responsible sourcing, and undergoing third-party sustainability evaluations. The implementation of energy-efficient practices and localization are aimed at reducing the environmental impact of transporting the materials while at the same time supporting the local economy.

Vast pool of manpower as advantage

There is no denying that apart from being an attractive market for manufacturers, India is in an enviable position as it has gained a strong lead in technical manpower resources. India’s workforce is one of the main factors that attract foreign companies to set up their operations in the country, and Rosti recognizes this. “India offers a strong combination of technical skill and operational reliability. Rosti India benefits from this talent pool by building a capable local team, supported by our Asia Regional Team. In particular, Chennai has a number of technical universities which are the source of creative young minds,” according to Williams.

Rosti India is expected to employ 100 people at its facility with workforce expected to rise over the next two years. The result is a cost-effective, flexible operation that can meet the fast-evolving requirements of customers in Asia and beyond.

Growth opportunities across Asia

The Chennai facility will take center stage as an example of how Rosti has been meeting the highest industry standards. The company has been adhering to international standards that include ISO 45001 for Health and Safety, and certifications such as Responsible Business Alliance and EcoVadis in order to bring the best manufacturing solutions for its customers in the region.

As the company moves forward in the region, Rosti India is set to become a key pillar in Rosti Group’s Asia expansion. As Williams summarizes: “Rosti is planning further investments in automation, facility expansion, and transfer programs from other regions to create a world-class facility in Chennai. We are also evaluating future growth opportunities across Asia to strengthen our regional presence and reinforce Rosti’s commitment to being a long-term contract manufacturing partner for global customers.”

Media Contact
Company Name: Rosti Asia Marketing Manager
Contact Person: Amy Bao
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Country: India
Website: www.rosti.com