Over the past few years, marketing has shifted toward faster cycles, heavier measurement, and higher audience fatigue. Maryam Simpson, a Hoboken-based marketing specialist whose work has included a 43% increase in online patient engagement for a regional hospital network, a 3x lift in monthly sales through an influencer partnership, and more than 200% SEO traffic growth from a data-driven content strategy, sees a clear pattern forming for the next year.
Her outlook is not about louder marketing. It is about cleaner systems, clearer messages, and smaller tests that compound. As Simpson puts it, “Build a system that keeps working when things get busy.”
What changed recently
The pace is higher. The volume is higher. People are quicker to scroll past anything that feels vague, inflated, or hard to understand. In Simpson’s view, the advantage is shifting toward individuals who can explain value in plain language and prove it with simple measurement.
She points to the habits that have followed her from early roles in Newark and Jersey City to her brand and growth work at EverNova, where she has worked since 2021. “Dashboards should guide decisions, not decorate them,” she says.
What people are getting wrong
Simpson believes many individuals overcomplicate the basics. They chase tactics before they can state the problem they solve. They build content without a clear next step. They track too many numbers and end up changing direction too often.
Her pushback is simple: “Clarity is not extra. It is the work.” And when it comes to outcomes, she returns to one standard: “Make the next step obvious.”
What is likely to get harder next year
Attention will be harder to earn and easier to lose. That raises the bar on three fronts:
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Clear positioning. People will punish vague language faster than before.
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Proof. Individuals will need simple signals that their work performs, even on small budgets.
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Consistency. Sporadic effort will get drowned out by steady output.
Simpson’s career has been built in environments that reward precision, including early work in financial services, where compliance and approved language leave little room for fluff.
What will work
Simpson expects individuals to win with disciplined fundamentals:
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Tight briefs before execution
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Small, trackable tests
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Content built to answer one question well
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Simple reporting that drives decisions
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Empathy expressed as usefulness, not tone alone
“Respect for the audience is part of performance,” she says. For her, empathy and measurement are not competing ideas. They are one system.
Quick proof points behind the outlook
Simpson’s outlook is grounded in repeatable patterns from her work history and training, including:
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43% increase in online patient engagement tied to a hospital network rebranding effort
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3x increase in monthly sales tied to an influencer partnership for a skincare client
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Over 200% growth in SEO traffic tied to a data-driven content strategy
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B.S. in Marketing and Communications earned in 2014 at Rutgers University–New Brunswick
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Digital Marketing Certificate completed in 2018 at NYU School of Professional Studies
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Transition to EverNova in 2021 in a hybrid brand and growth role
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Featured speaker appearance in 2023 at the Women in Digital Marketing Summit in Newark
3 scenarios and the best individual actionsOptimistic scenario: momentum is on your side
If your niche is growing and you can publish consistently, focus on compounding.
Best actions:
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Run one small test each week and keep a simple log of results
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Write one “clear offer” page that explains who you help and what happens next
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Build a basic dashboard with one primary metric and one supporting metric
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Publish a short content series that answers 5 common questions in your niche
Realistic scenario: steady progress, mixed signals
If results are uneven, prioritise clarity and measurement before adding more channels.
Best actions:
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Rewrite your core message in two sentences: problem and next step
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Audit your last 10 posts or emails and remove vague language
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Use tracking links for anything you share more than once
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Choose one channel for the next 60 days and improve it instead of expanding
Cautious scenario: attention is tight and results are slipping
If reach or response is down, simplify and rebuild the system.
Best actions:
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Cut your content scope in half and double quality and specificity
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Refresh your top page or profile so it answers the first question fast
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Replace broad claims with one concrete example of outcome or process
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Rework your weekly routine into two fixed work blocks you can keep
Choose a scenario: optimistic, realistic, or cautious. Then follow the recommended steps for the next 30 days without adding extra tactics. The goal is simple, in Simpson’s words: “Strategy is decisions,” and the best decisions are the ones you can repeat.
About Maryam Simpson
Maryam Simpson is a marketing specialist based in Hoboken, New Jersey. Born in New Brunswick and raised in Edison, she earned a B.S. in Marketing and Communications from Rutgers University–New Brunswick (2014) and completed a Digital Marketing Certificate at NYU School of Professional Studies (2018). Her work spans financial services, agency marketing, and brand and growth strategy, including outcomes such as a 43% lift in online patient engagement, a 3x increase in monthly sales through an influencer partnership, and over 200% SEO traffic growth from a data-driven content strategy.
Media Contact
Contact Person: Maryam Simpson
Email: Send Email
City: East Rutherford
State: New Jersey
Country: United States
Website: https://www.maryamsimpson.com/
