A leading brand marketing specialist, Flintlock Marketing, that has achieved phenomenal outcomes working with household brand names, global clients, and ambitious start-ups has shared insights into how its unique sparking process works – and how it adds value to the brands it collaborates with.
Flintlock Marketing has a strong track record of success, led by well-regarded brand marketers Tasha Gladman and Graham Appleyard. The firm has grown rapidly in recent years and now works with businesses of all sizes throughout the UK and globally.
The Concept of Sparking in Brand Marketing
Brand marketing is often misunderstood or perceived as similar to digital marketing—in fact, the former is the foundation on which all other marketing activities and efforts rely, and the area on which the Flintlock Marketing team focuses.
Rather than concentrating on outward advertising, Flintlock consults with clients and a broad range of stakeholders, partners, and employees to unpick a brand's essence and personality. Using creativity and data-backed research, Flintlock then formulates highly tailored, bespoke branding that showcases what the brand stands for and sets long-term strategies for expansion.
The trick, according to Flintlock, is to gain fresh insight into what a brand means, not only to its owners or shareholders but to the people it seeks to engage with, including:
- Colleagues and staff at all seniority levels
- Customers and followers
- Vendors and partner
By getting into this granular level of detail, brand marketing experts shape a brand's tone and feel and then expand that knowledge to inform more visual brand assets such as logos and styling, feeding into a brand strategy with clarity, intention, direction, and core messaging.
Flintlock Clarifies its Approach as an Award-Winning Brand Agency
Flintlock Marketing Co-Founder, Tasha Gladman, says, ‘We're often asked about sparking and how it all works – and it's something we’re passionate about and know can unveil the secret ingredients that make a brand special or one that loyal customers will turn to time and again.
For us, sparking is just that: finding the spark in your business that ignites inspiration and helps companies pinpoint their current position and perceptions, align their brand strategy with tangible goals, and leverage that comprehension to contribute to onward, sustainable growth.
While sparking and consultations may sound like a 'soft science', they're anything but. Knowing how your brand is perceived and regarded from inside and outside the commercial trading landscape can help you determine exactly why and how previous strategies have failed to deliver the results you believe are achievable.
The outcomes of an in-depth series of Spark Workshops are that:
- You know your brand's story and roots and how to communicate those values and histories to your customers.
- You have designed brand pillars that concisely set out your USP and why people and partners believe in your brand.
- Your brand purpose, reason for existing, and the missions, values, and goals that drive your brand activities.
We recognise that strategy evolves into action, but that taking action without a structured strategy often proves unsuccessful, where efforts aren't cohesive or consistent or miss glaring gaps that are impossible to see from the inside out.
Prospective clients are welcome to review our client testimonials and case studies to learn more about sparking, how this works in real-world scenarios, and the superb results and outcomes they report.’
Understanding How Brand Marketing May Assist Your Business
Flintlock is well-positioned as an authority in brand marketing. While it has become known as the go-to brand specialist for multinational corporate brands, many of which have outgrown their original brand identities, the agency also works with many smaller companies with big aims and ideas.
The company describes itself as entrepreneurial in spirit and takes an informal and relaxed approach to even the most complex and technical aspects of formatting targeted strategies, ensuring clients without any prior understanding of brand marketing enjoy the collaborative process and can learn along the way.
Businesses can book a 30-minute initial consultation, entirely free of charge, and discuss how strategic branding supports faster growth, particularly in high-competition sectors, with the freedom to ask questions, explore Flintlock's sparking approach, and see how strategy can help make aspirations and targets realistic and viable.
Read more about Flintlock - Expert Brand Marketing Agency, Flintlock Marketing Shortlisted For Chichester And Bognor Business Awards 2024
About Flintlock:
Flintlock is an expert UK brand marketing and branding specialist agency. We blend pure creativity, professionalism, expertise and skill, extracting the knowledge and value our incredible team provides to create brand strategies that feel like home, and encapsulate what makes you you and how you communicate those intangibles to your target customer to make your business a brand they would choose over anybody else.
Media Contact:
Tasha Gladman
01243 573600
flintlock@postpr.co.uk
******
Source Company – https://www.flintlockltd.com/
Source: Woya - Digital PR
Release ID: 1054431
