“Life is like a box of chocolate, you never know what you’re gonna get,” said Tom Hanks in ‘Forrest Gump’. Aliyyah Koloc, however, knows exactly what she’s getting in her new partnership with Czech artisan chocolate makers Steiner & Kovarik: chocolate designed for performance.
-- Other chocolate lovers, including athletes, can also benefit from it.
“I love chocolate, which isn’t always the best for an athlete,” admits Aliyyah with a smile. “But when the opportunity came up to start a partnership with a chocolate factory, I said yes immediately. It was fascinating to see the production line and really understand how chocolate is made.”
Steiner & Kovarik, also known as ‘Pražská čokoláda’ or ‘Prague Chocolate’, is a family-run chocolate manufacturer based in Prague, headed by Petr Kovarik. The company sources its cocoa from family farms in Colombia, Guatemala, and Bolivia, using 100% eco- and human rights-friendly production methods that create a unique taste profile.
Performance chocolate for athletes
This partnership goes beyond traditional chocolate. Together, Aliyyah Koloc and Steiner & Kovarik have developed all-natural performance chocolate products designed specifically for athletes. These healthy treats can be consumed during intense activities such as racing or cross-country running to help boost energy, focus, and recovery.
The products have been tested over several months during long training sessions and in-car testing, with the clear goal of delivering clean, stable energy using ingredients athletes can fully trust. One of the key products is an almond cream enriched with Cordyceps and Hericium. It combines nutrient-rich almonds with functional mushrooms. Cordyceps supports endurance and oxygen use, while Hericium enhances focus, mental clarity, and reaction time. Natural coconut sugars and cocoa provide quick, stable fuel, and vitamin C supports recovery and immunity.
“This partnership combines sport and good food in a very genuine way,” says Aliyyah Koloc. “As we head into the Dakar, one of the toughest endurance races in the world, these products will be part of our daily nutrition. They’ve proven themselves in testing, and now we rely on them when it really matters. I’m incredibly proud of what we’ve created with Steiner & Kovarik, and I’m excited to share these performance-focused products with others who care about both quality and results.”
Petr Kovarik, CEO of Steiner & Kovarik, adds: “For us, the biggest challenge is shifting the perception of chocolate toward being a functional food. By combining it with the right ingredients, we can support people in their activities. Working with Aliyyah is inspiring because the demands on an athlete’s body are incredible. Together, we have created something that benefits both during performance and recovery, without using chemical shortcuts. We are looking forward to sharing these results worldwide and, in doing so, helping many people.”
The performance chocolate products are available through Steiner & Kovarik’s e-shop and retail locations across Prague. More chocolate products, including mandalas, will be added to the line in the next couple of weeks.
For more information on the performance chocolate and where to buy it, go to: https://www.steinerkovarik.com/prague-chocolate or https://www.prazskacokolada.cz/en/aliyyah-a-martin-koloc-29/
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