The Advertising industry is cut-throat, and the use of data analytics tools is very important, especially when consumers’ behaviour constantly changes, and this raises the expectation for end-user experiences,” Daniel Yomtobian adds.
-- If the marketing departments manage to identify the target audience, the battle for winning over consumer hearts is half-won. But this whole process is a big challenge, and as such, Big Data is one of the most precious assets for advertisers, according to Daniel Yomtobian. Mr. Yomtobian is a well-known entrepreneur and business leader in the online media space. ”By using the large troves of info, brands can send the correct message to the correct audience the correct message. This ensures the success of the campaigns and also ensuring the desired return on all the investments for the ads. Despite all this, Big Data on its own doesn’t offer the needed help. Big Data is a raw and unstructured set of information that need an adequate analysis that will deliver actionable insights. The Advertising industry is cut-throat, and the use of data analytics tools is very important, especially when consumers’ behaviour constantly changes, and this raises the expectation for end-user experiences,” Daniel Yomtobian adds.
Given the staggering amount of data generated worldwide daily, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.
It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where “consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,” as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as “Advertising Analytics 2.0.” He goes on to say, “Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”
Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.
Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com
Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=n3BlOHVAhUk
Release ID: 89166713
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