Flora (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, today announced its entry into a distribution agreement with Israel-based DNO Group to distribute the Mind Naturals brand in the Hong Kong region. A leading distributor of global independent brands, DNO Group has over 50,000 points of sale throughout Asia in addition to its broader global reach. Under the agreement, Flora will work with DNO to identify growth opportunities and, using an omnichannel approach including brick-and-mortar retail, e-commerce and wholesale, bring the Mind Naturals brand to market in new territories. The initial focus will be on Hong Kong, which is expected to follow with a second phase expanding to India and Israel. “We are excited to see the continued expansion of Mind Naturals into new international markets, especially those with a high demand for skincare products,” said Flora Growth CEO Luis Merchan. “With quality ingredients and a thoughtful customer experience, Mind offers something different in this competitive space. We look forward to working with DNO to bring this unique offering to key markets around the world.”
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About Flora Growth Corp.
Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands delivering the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. Visit www.FloraGrowth.ca or follow @floragrowthcorp on social media for more information.
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