Glossier, the beauty brand recognized for its minimalist approach to skincare and cosmetics, today announced a strategic partnership with skincare educator and digital creator Hyram Yarbro. The collaboration introduces the “Skin, Simplified” campaign, a global initiative designed to promote ingredient transparency, skin barrier health, and accessible skincare education.
Since its founding, Glossier has built a strong presence in the beauty industry by prioritizing simplicity, inclusivity, and community-driven product development. As consumers become increasingly informed and intentional about skincare, Glossier continues to evolve its brand narrative beyond aesthetics to focus on education and long-term skin health. Partnering with Hyram Yarbro reflects this shift, aligning the brand with a trusted voice known for demystifying skincare science.
Hyram Yarbro is a well-known skincare educator and content creator with a highly engaged audience across YouTube, TikTok, and Instagram. He has built his platform around ingredient-focused reviews, consumer education, and advocating for gentle, evidence-based skincare routines. His emphasis on transparency and skin barrier protection has earned him credibility among skincare enthusiasts and everyday consumers alike.
“Hyram has played a major role in shaping how people think about skincare today,” said Emily Weiss, the Founder and CEO of Glossier. “The ‘Skin, Simplified’ campaign is about cutting through confusion and empowering people with knowledge. Hyram’s educational approach and honest perspective make him an ideal partner for this initiative.”
The campaign will roll out in several phases over the coming months. The first phase, “Back to Basics,” will feature a series of educational videos and written content led by Yarbro, focusing on foundational skincare principles such as cleansing, moisturizing, sun protection, and ingredient awareness. Glossier products will be integrated organically to demonstrate how simple routines can support healthy skin without unnecessary complexity.
Phase two, “Routine Reset,” will encourage audiences to reassess their current skincare habits and simplify where possible. Through interactive challenges and social media prompts, participants will be invited to build streamlined routines tailored to their skin type and concerns. Select community submissions will be featured across Glossier’s digital platforms, reinforcing the brand’s community-first philosophy.
The partnership will also include live virtual sessions, Q&A discussions, and downloadable skincare guides aimed at educating consumers on how to read ingredient labels and avoid common skincare myths. The feedback and engagement insights gathered during the campaign will help inform future content, product development, and educational initiatives.
“Skincare doesn’t need to be overwhelming to be effective,” said Hyram Yarbro. “This campaign with Glossier is about helping people feel confident in their choices by understanding what their skin actually needs. Education is empowerment, and I’m excited to work with a brand that values that.”
Industry observers note that collaborations between medium-sized beauty brands and trusted educators create opportunities for deeper, more credible engagement than traditional influencer marketing. By partnering with Hyram Yarbro, Glossier reinforces its position as a brand that prioritizes knowledge, transparency, and long-term skin health over trends.
The “Skin, Simplified” campaign will be featured across all of Glossier’s website, email newsletters, and social channels, as well as Hyram Yarbro’s content platforms. Together, Glossier and Hyram Yarbro aim to help consumers approach skincare with clarity, confidence, and intention.
About Glossier
Glossier is a modern beauty brand focused on skincare, makeup, and body care products designed to celebrate individuality and simplify beauty routines.
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For more information about Glossier Partners, contact the company here:
Glossier
Veronika Ullmer
785-246-0242
press@glossier.com
