From E-Commerce to Education: 2023’s In-demand Industries for UX Designers

Trust Accessibility Engagement User experience (UX) designers are the professionals that companies turn to in order to achieve these goals.

If you are currently in the UX design industry or are considering breaking into the field, bear in mind that you don’t have to limit your job prospects to tech startups or app and website design firms creating user interfaces (UI). The need for high-quality digital assets is exploding, and UX designers are in demand almost everywhere.

While considering what industry to pursue, it is a good time to revisit your resume. Highlight your UX design aptitudes and any other connections existing between your work experience and the industry in question. This is especially important in an evolving industry that doesn’t yet have one clear path. Don’t just describe your abilities in words – use your design skills to choose the best colors for your resume and create an eye-catching layout. 

E-Commerce

UX design for e-commerce is integrally linked to UI. Brick-and-mortar companies are pivoting to make online sales, and online-only resources are also joining the race. Both need attractive, user-friendly websites and apps that help consumers find what they need and make informed purchasing decisions.

But as noted earlier, don’t think the UX designer’s job begins and ends with web design. As mentioned in e-commerce giant Shopify’s blog, designers should anticipate “users’ needs at every step of their journey toward a purchase, with the goal of creating a consistent, enjoyable, and efficient shopping experience.”

This may involve testing the website for any hangups – do consumers abandon their carts after seeing the shipping fees, for example? UX designers would also look for customer service complaints, such as difficulty in obtaining the right size from a clothing retailer, and develop solutions. 

UX designers can take a deep dive into consumer satisfaction by crafting every step of the experience. Think of Anne Hathaway’s character Jules Ostin in the film The Intern. The young entrepreneur ordered items from her own company in order to find out what the unboxing experience was like – then taught her warehouse staff how to optimize it.

Government

The University of Denver lists the government as number one on its list of industries in need of better UX design. In the United States, government websites—including the IRS, the Social Security Administration, healthcare marketplace, and state or county government websites used for obtaining licenses, permits, or information—are notoriously difficult to use.

UX designers will progressively be needed to make needed changes to both websites and printed forms, even simplifying processes and developing new means of obtaining needed services.

Healthcare

Have you ever struggled to find the care you needed or balked at filling out the same forms every time you visit a doctor? An entire industry of healthcare IT companies has grown in recent years to alleviate pain points like these. 

Some companies seek to create a seamless, cloud-based information-sharing portal that can be used by all of a patient’s healthcare providers. This would reduce the amount of patient paperwork, help providers understand the patient’s healthcare journey more fully, prevent dangerous drug interactions, and make information available to the patient in one convenient place.

Other UX designers are helping create on-demand resources where patients can receive treatment remotely or request prescriptions online.

Banking and Finance

Forbes reports that 78 percent of people now prefer to bank online, often via mobile apps. Some companies are struggling to keep up. UX designers are important for banking customer retention, as clients may switch providers entirely if online services are unavailable or difficult to use.

UX designers are also tasked with attracting customers who have been reluctant to bank online. For this reason, the user experience must not only be easy to use, but it must build trust and confidence as well.

Education

Whether in-person or remote, preschool or post-grad, computer technology is more firmly grafted into education than ever before.

Many learning tools are shifting from textbooks to screens. Even some previously hands-on activities (such as lab work) are going digital. Others are gamifying learning to help increase engagement.

UX designers in education collaborate with learning scientists to understand what works and what doesn’t – what methods of teaching reach the learning objectives? What holds the students’ attention? What actually gets them excited about the learning process?

Products may include hands-on materials that can be used in the classroom or by remote learners; software that solves pain points of taking in, organizing, and retaining information; or collaborative tools.

Key Takeaways

Companies in virtually every industry are seeking skilled UX designers to create immersive, easy-to-use digital interfaces and other products to optimize user experiences.

In the coming year and beyond, you can expect increasing demand for UX designers in industries such as e-commerce, government, healthcare, banking, and education. This demand will, in turn, lead to improved user experiences in these fields.

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