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Kiwi Quinoa Set to Launch in the United States, Bringing a Unique Taste of New Zealand to the Quinoa Market

(PRUnderground) March 15th, 2024

Kiwi Quinoa, a pioneering New Zealand-based quinoa company, is thrilled to announce its debut in the United States market with its range of high-quality, distinctive quinoa products. Founded in 2016 by Dan and Jacqui Cottrell, Kiwi Quinoa has made significant strides in introducing New Zealand-grown quinoa as a nutritious, delicious alternative to traditional grains. With the launch of Kiwi Quinoa Wholegrain Quinoa and Kiwi Quinoa Red Wholegrain Quinoa, both available in 14-ounce packages, American consumers can now enjoy this superfood with a superior flavor profile and unmatched quality.

Born from a journey through South America and the recognition of New Zealand’s Rangitikei region’s similarity to the quinoa-growing regions of Peru, Dan and Jacqui transformed their vision into a reality. Their passion for healthy eating and diversification of family farming led to the creation of a brand that champions quinoa in New Zealand and now aims to become a world-renowned name in the quinoa market.

Dan Cottrell, Managing Director of Kiwi Quinoa, stated, “We started Kiwi Quinoa with a simple mission: to share our love for this incredible food with the world. Our journey from a curious idea to a national brand has been nothing short of remarkable. As we enter the U.S. market, we are excited to offer Americans a taste of New Zealand through our unique, proprietary varieties of saponin-free quinoa. Our quinoa not only tastes better but also maintains its integrity once cooked, setting us apart from other varieties.”

Kiwi Quinoa stands out in the global quinoa market as a challenger brand, offering a unique product that lacks the bitter aftertaste often found in South American quinoa. This distinctive taste, combined with the product’s versatility, nutrient density, and health benefits such as being gluten-free, low GI, and containing all nine essential amino acids, positions Kiwi Quinoa as a preferred choice for health-conscious consumers.

The brand is built on key pillars of being distinctive, brave, nourishing, and tasty. Kiwi Quinoa’s commitment to quality is evident in the clear, concise cooking instructions provided on the back of each package, ensuring a perfect cooking experience, whether on the stovetop or in a rice cooker.

As Kiwi Quinoa makes its U.S. debut, the company looks forward to sharing its passion for quinoa with American consumers. Through fun and exciting recipe content, Kiwi Quinoa aims to inspire delicious meals from healthy breakfasts such as their creamy quinoa porridge, to show-stopping salads and nourishing dinners such as their Teriyaki chicken quinoa stir-fry, it easy to incorporate this superfood into any diet.

Kiwi Quinoa is non-GMO, gluten-free, whole grain, and a true superfood. Taste the difference with Kiwi Quinoa – a quinoa unlike any you have tried before, soon available in the United States.

For more information on Kiwi Quinoa and its product range, please visit

About Kiwi Quinoa

Kiwi Quinoa is a pioneering New Zealand-based company, founded in 2016 by Dan and Jacqui Cottrell, dedicated to producing high-quality, saponin-free quinoa. As the first to introduce New Zealand-grown quinoa, Kiwi Quinoa offers a unique, nutritious alternative to traditional grains, distinguished by its superior flavor and integrity once cooked. With a commitment to sustainability, health, and taste, Kiwi Quinoa aims to become a global leader in the quinoa market, championing the versatile superfood through a range of products and inspiring recipes. For more information, visit and follow along on social media.

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