Bulk iMessage tool StraightText enables businesses to send personalized mass messages through Apple's platform, achieving higher engagement rates than traditional SMS while maintaining the trust and recognition of blue bubble messaging.
(PRUnderground) May 28th, 2025
Porterhouse, the innovative messaging platform that has transformed how businesses communicate with customers via iMessage, completed its strategic rebranding as StraightText several months ago. The company is now highlighting the successful transition and positive market response to the new brand identity, which better reflects the company’s mission of providing straightforward, efficient bulk messaging solutions for businesses of all sizes.
“The transition to StraightText has been a significant advancement in the company’s evolution,” said Forrest McCall, Director of Marketing. “The StraightText name more accurately communicates our core mission: delivering direct, uncomplicated messaging solutions that cut through the noise, sent straight from your existing cellphone number. We’ve built our platform on the principles of simplicity and effectiveness, and our refined brand identity reinforces these values while positioning us for continued growth in the messaging space.”
StraightText specializes in enabling businesses to send personalized bulk messages via iMessage, allowing for higher engagement rates compared to traditional SMS, email marketing, or group text messages. The platform supports rich media content, SMS fallback, and message analytics, providing businesses and employees with a powerful tool to engage their audience.
Key features of StraightText include:
- Bulk iMessages sent with no per-text fees with a single click
- Personalized merge tags to send personalized texts in bulk
- NumberGuard spam detection to protect your phone number
- SMS fallback for non Apple devices
StraightText leverages the significant advantages of iMessage over traditional SMS messaging, providing businesses with enhanced communication capabilities. These include the distinctive blue bubbles that recipients instantly recognize and trust, rich media support for high-resolution images and videos, reliable read receipts for message tracking, and end-to-end encryption for security compliance. Unlike standard SMS, iMessage offers no character limits, faster delivery, and typically results in higher open and engagement rates—all at lower costs than traditional business SMS services. The ability to send from your existing personal or business number also enhances trust and allows seamless communication, such as letting recipients directly call back.
StraightText has seen particularly strong adoption among real estate professionals and small businesses seeking cost-effective client communication solutions. Real estate agents leverage the platform to instantly share property listings, schedule viewings, and provide neighborhood information with rich media capabilities that traditional texting cannot match. The read receipts and blue bubble recognition of iMessage have proven invaluable for time-sensitive communications in competitive markets.
Looking ahead, StraightText plans to expand its offering with advanced AI-powered text suggestions, additional third-party integrations, and easier support for managing multiple phone numbers.
For more information about StraightText, visit www.straighttext.com or email support@straighttext.com.
About StraightText
StraightText (formerly Porterhouse) is a leading provider of bulk iMessage solutions for businesses seeking to enhance customer engagement through Apple’s messaging platform. Founded in 2019, the company has quickly established itself as an innovator in the direct messaging space, serving clients ranging from small businesses to Fortune 500 companies.
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Original Press Release.
