What Happened?
Shares of fragrance and perfume company Inter Parfums (NASDAQ: IPAR) jumped in the afternoon session after the company's Chairman and CEO, Jean Madar, acquired 25,000 shares of company stock.
The transaction was disclosed in a regulatory filing made on December 15, 2025. According to the filing, Madar purchased the shares at a price of $73.09 each through the exercise of stock options. This move increased his indirect ownership to over 7 million shares. Such a significant purchase by a top executive is often viewed positively by investors, as it can signal strong confidence in the company's future prospects.
After the initial pop the shares cooled down to $83.69, up 0.6% from previous close.
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What Is The Market Telling Us
Inter Parfums’s shares are not very volatile and have only had 8 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.
The biggest move we wrote about over the last year was 3 months ago when the stock dropped 3.8% on the news that an analyst at Oddo BHF lowered their price target on the stock. The financial services firm cut its target price on Inter Parfums shares to €34 from a previous target of €38, while maintaining its 'neutral' rating on the stock. The decision followed the release of the company's interim results, which, according to Oddo BHF, showed a business slowdown. This revised, more cautious outlook from the analyst appears to have created concern among investors, leading to the decline in the share price during the session.
Inter Parfums is down 35% since the beginning of the year, and at $83.69 per share, it is trading 42.1% below its 52-week high of $144.54 from February 2025. Investors who bought $1,000 worth of Inter Parfums’s shares 5 years ago would now be looking at an investment worth $1,442.
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