Generating cash is essential for any business, but not all cash-rich companies are great investments. Some produce plenty of cash but fail to allocate it effectively, leading to missed opportunities.

Not all companies are created equal, and StockStory is here to surface the ones with real upside. Keeping that in mind, here are three cash-producing companies that don’t make the cut and some better opportunities instead.

Zumiez (ZUMZ)

Trailing 12-Month Free Cash Flow Margin: 4.1%

With store associates called “Zumiez Stash Members”, Zumiez (NASDAQ: ZUMZ) is a specialty retailer of street and skate apparel, footwear, and accessories.

Why Should You Sell ZUMZ?

1. Store closures demonstrate a defensive approach to eliminating underperforming locations
2. Historical operating margin losses point to an inefficient cost structure
3. Falling earnings per share over the last three years has some investors worried as stock prices ultimately follow EPS over the long term

At $24.01 per share, Zumiez trades at 28.5x forward P/E. Dive into our free research report to see why there are better opportunities than ZUMZ.

Fortune Brands (FBIN)

Trailing 12-Month Free Cash Flow Margin: 8.8%

Targeting a wide customer base of residential and commercial customers, Fortune Brands (NYSE: FBIN) makes plumbing, security, and outdoor living products.

Why Do We Pass on FBIN?

1. Organic revenue growth fell short of our benchmarks over the past two years and implies it may need to improve its products, pricing, or go-to-market strategy
2. Costs have risen faster than its revenue over the last five years, causing its operating margin to decline by 10.4 percentage points
3. Earnings per share fell by 5.3% annually over the last five years while its revenue grew, showing its incremental sales were much less profitable

Fortune Brands is trading at $59.27 per share, or 14.5x forward P/E. Check out our free in-depth research report to learn more about why FBIN doesn’t pass our bar.

UL Solutions (ULS)

Trailing 12-Month Free Cash Flow Margin: 13%

Founded in 1894 as a response to the growing dangers of electricity in American homes and businesses, UL Solutions (NYSE: ULS) provides testing, inspection, and certification services that help companies ensure their products meet safety, security, and sustainability standards.

Why Are We Hesitant About ULS?

1. Annual revenue growth of 4.3% over the last three years was below our standards for the business services sector
2. Earnings per share lagged its peers over the last two years as they only grew by 9.3% annually
3. Waning returns on capital imply its previous profit engines are losing steam

UL Solutions’s stock price of $81.96 implies a valuation ratio of 42x forward P/E. To fully understand why you should be careful with ULS, check out our full research report (it’s free).

High-Quality Stocks for All Market Conditions

Check out the high-quality names we’ve flagged in our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.