PETALUMA, Calif. - July 19, 2018 - (Newswire.com)
Big-name companies always have something they’re known for, a slogan, as it’s part of their marketing ploy. Eat fresh, save 15 percent or more, just do it, quick little one-liners that grab the attention and that, after repeated exposure, are immediately associated with a particular business. For a small business owner, a tagline may not be the first thing on the mind. Brandon Frere, successful entrepreneur and CEO of Frere Enterprises, says that a slogan can come later after a business is more established, but that it’s a hallmark of a thriving business and might be what is needed to reach the next step.
“A slogan gets into people’s heads. For it to be a good slogan, it should mean something to your business. It should be strongly related to the kind of vibe you want people to associate with your business,” said Frere.
The right slogan for a business will vary, depending on what the business wants to focus on. If a business has other competition, a slogan may help potential clients figure out what each competing business focuses on. A business’ slogan may be focused on affordable services, or quick services, or just all around being better than competitors. For a business to be successful, more than one aspect of quality has to be focused on. But to grab a potential client’s attention, something quick and easy to remember is an important quality for a slogan to have.
A small business won’t necessarily need a slogan to be successful, but it may help. As part of a marketing strategy, a slogan may help spread the word about a business, even if only locally. It can sort of be like a stamp of a well-rounded business for potential and returning customers. “A business’ tagline should be part of your marketing campaign. It’s what you want customers to know about your business and what it stands for,” says Frere. “It may be an ongoing project to find the right one, but once it’s found, let it stick. The longer your business is around with a slogan, the more weight that slogan could potentially hold.”
About Frere Enterprises
Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.
As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.
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Original Source: Tagline It, Your Business That Is, Says CEO Brandon Frere
