The global alcoholic ice cream market is expected to post a CAGR of close to 6% during the period 2018-2022, according to the latest market research report by Technavio.
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Technavio has published a new market research report on the global alcoholic ice cream market for the period 2018-2022. (Graphic: Business Wire)
A key factor driving the growth of the market is the growing inclination toward new flavors. Manufacturers are launching various flavors by mixing different elements. Some of the popular alcoholic ice cream flavors include chocolate bourbon, lime, salted caramel, and salted vanilla flavors. Manufacturers also blend bitter fruits and vegetables with cheese and alcohol to create signature flavors. For instance, in 2015, Ben & Jerry’s partnered with new Belgium Brewing Company to launch Salted Caramel Brown-ie-Ale, which is a beer infused ice cream. The new ice cream is made with fudge brownies and salted caramel swirls as well as craft beer.
This market research report on the global alcoholic ice cream market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights new product launches as one of the key emerging trends in the global alcoholic ice cream market:
Global alcoholic ice cream market: New product launches
Regional and international players are increasingly launching new products and adopting innovative and distributive strategies to increase the market share of alcoholic ice creams. For instance, Tipsy Scoop launched a new range of alcoholic ice creams in October 2017. The six new flavors launched by the company are Santa’s Cookies and Whiskey, Holiday spiced eggnog, blood orange sparkler sorbet, drunken ginger bread man, boozy banana foster, and candy cane vodka martini. Furthermore, the market is also witnessing an increase in the number of new ice cream stores that sell alcoholic ice creams. Thus, with such innovative product launches, the market is expected to show a positive outlook during the forecast period.
“Apart from launching new products, several companies are adopting various innovative marketing ideas to gain consumers attention and improve sales. They are using social media platforms such as Facebook, Instagram, Twitter, and Pinterest to attract more customers,” says a senior analyst at Technavio for research on food.
Global alcoholic ice cream market: Segmentation analysis
This market research report segments the global alcoholic ice cream market by product (SBI, WBI, BBI) and geographical regions (APAC, EMEA, and the Americas).
The Americas led the market in 2017 with a market share of over 60%, followed by EMEA and APAC respectively. However, during the forecast period, the APAC region is expected to show the highest incremental growth followed by the EMEA region.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market segmentation
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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