Mike Marko, founder, and owner of Cincinnati, Ohio-based IM Consultant Services has announced that he has recently published a blog post titled “Tips on How to Promote a Business on Twitter”. He says that this blog post will help business owners and entrepreneurs get all of the benefits of this social media platform for business.
According to Marko, Twitter is a popular social media platform not only because it has dozens of entertaining and useful features for casual users. It’s also popular because it has features that are useful for business owners looking to market their brands.
“Business owners and entrepreneurs can use Twitter for promotion. This social media platform can help them achieve their business goals,” said Marko. “However, they should still use Twitter properly to ensure the success of their marketing campaign. That’s why I made this Twitter tutorial for business. I believe it can help business owners who want to make the most of the platform.”
Marko states that being on Twitter doesn’t guarantee success by itself. There are many business owners who have been using Twitter for a long time but are still not getting the results they want. And the reason for that, Mike says, these people simply don’t know how to use Twitter properly.
Marko starts his collection of tips on using Twitter for business by telling his readers about the social networking site. According to his blog post, Twitter is one of the most used social media platforms daily. Though its number of active users is smaller than Facebook’s, it can still get business owners a lot of engagement. Furthermore, Marko says that this social media platform can help in increasing brand awareness, sales, etc.
But to make that happen, Marko notes that business owners and entrepreneurs should post content regularly. Business owners can get followers on Twitter by posting tweets often. This is since consumers are more likely to follow a Twitter account that regularly posts content that they consider interesting and useful.
However, Marko also warns business owners to be cautious in posting tweets. Since the tweets are for getting the attention of the brand’s target audience, business owners need to make sure that they are related to their niche or industry. Also, the tweets should be in line with their goals as well as the needs of their target audience.
Apart from that, Marko’s blog post also goes into the importance of using visual media such as photos and videos on Twitter. According to him, having videos and photos in tweets is an effective way to attract users. He recommends using interesting photos to support a tweet because tweets with videos or photos in them receive more engagement from users compared to plain text. To support that, he says that tweets with images are retweeted 150% more than tweets that don’t have images.
Marko also notes the impact of videos on a marketing campaign on Twitter. “Today’s consumers want video. Using it in tweets can help in getting the consumer’s attention,” says Marko.
Aside from tips on composing tweets, Marko’s new blog also gives some pointers on how to use Twitter properly. He states that when using Twitter for business, it’s important for business owners to engage with their followers.
“15% of users unfollow a brand within 3 weeks if it doesn’t try to engage them,” says Marko. So to avoid that scenario from happening, Marko advises his readers to search for hashtags related to their business and participate in the conversations they find there. Doing this can help in getting followers who can turn into future customers.
The later part of Marko’s new blog post discusses the importance of using Twitter ads and analytics. Both of these features are available to users who are using Twitter to promote a business. Using them properly can secure the success of a brand when using Twitter for business.
Using Twitter Ads is a great way to increase the number of followers, website clicks and/or app downloads a business gets on the platform. To get the best from it, Marko recommends to aim ads at the right audience. Doing this will not only get the best results but can also help in saving money. It prevents entrepreneurs and business owners from paying for ads that are not bringing in any kind of ROI or return on investment.
Besides that, Marko reminds business owners to use Twitter Analytics. He said that Twitter Analytics will help them understand better how the content they share performs on this social media platform. It will give them an idea if their marketing strategies are effective at reaching their target audience.
Twitter Analytics has Tweet Activity Dashboard and Audience Insights tool. Both of these tools can give business owners useful information for tracking impressions, results, and the cost-per-result of their Twitter ad campaigns.
Those who are interested in learning more about tips on using Twitter or how to do digital marketing can follow Marko to his website. He regularly publishes new blog posts there. All of his blog posts are useful for online marketing.
Furthermore, he says that anyone who is looking for qualified and experienced SEO and similar services can come to him and his team. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
