The global licensed sports merchandise market size is poised to reach USD 6.46 billion by 2023, according to a new report by Technavio, progressing at a CAGR of more than 4% during the forecast period.
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Technavio has announced its latest market research report titled global licensed sports merchandise market 2019-2023. (Graphic: Business Wire)
“Athleisure is one of the major trends in the fashion industry and is playing a major role in driving the growth of the licensed sports merchandise market. This trend will grow significantly in the coming years, and will stimulate the demand for licensed sports merchandise,” says a senior analyst at Technavio. Request Free Sample Pages
The market is driven by the increasing awareness about fitness activities. In addition, design and material innovations leading to product premiumization are anticipated to further boost the licensed sports merchandise market during the forecast period.
The rising awareness about the benefits and importance of living a healthy lifestyle are encouraging consumers to participate in various sports and fitness activities that can keep them physically and mentally fit. In addition, the availability of social media fitness apps and fitness trackers are encouraging consumers to maintain their physical fitness. Thus, increasing awareness about fitness activities among people will fuel the growth of the licensed sports merchandise market.
Vendors in the market are constantly striving to bring new patterns and designs of licensed sports merchandise. This is mainly to cater to the evolving customer demand and the continuous changes in the fashion industry. Vendors are also focusing on introducing personalized and customized athletic wear to cater to the growing demand from the high-income customer base. All these factors are expected to stimulate the growth of the licensed sports merchandise market during the forecast period.
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The report includes detailed profiles of the leading companies & prominent vendors of the market:
- adidas AG
- Columbia Sportswear Co.
- DICK'S Sporting Goods Inc.
- Fanatics Inc.
- G-III Apparel Group Ltd.
Market Segmentation by Product:
The Licensed sports merchandise Market can be broadly categorized into the following:
- Apparel and footwear
- Accessories and gifts
- Toys and games
- Others
Key Regions for the Licensed sports merchandise Market:
Featuring a breakdown of region wise market shares until 2019.
- APAC
- Europe
- North America
- South America
- MEA
Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request a free sample report
Related Reports on Consumer Discretionary are:
Footwear Market – Global Footwear Market by distribution channel (offline and online), product (non-athletic footwear and athletic footwear), end-users (women, men, and children), and geography (APAC, Europe, MEA, North America, and South America).
Online Footwear Market – Global Online Footwear Market by product (non-athletic and athletic footwear) and geography (the Americas, APAC, and EMEA).
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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