How Aflac Is Rethinking the Duck, and Pausing Humor During Covid

Brand chief Shannon Watkins on shifting the ad strategy to be known well, not just well known

SOURCE: Aflac Incorporated

DESCRIPTION:

By Tim Nudd

In this week's episode of On Brand, we speak with Shannon Watkins, SVP of brand and the Aflac Studio (IHA) at Aflac. Shannon tells us how the company has been pivoting during Covid to focus on people's needs, rather than on its traditional humor, and how Aflac had been evolving the role of its iconic duck mascot well before the pandemic hit. She also discusses WFH, her company's longtime commitment to diversity, and working in the creative hotbed of Atlanta.

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Tweet me: In this episode of On Brand, Muse by Clio speaks with Shannon Watkins, SVP of brand and the @Aflac Studio (IHA) at Aflac about how the company has been pivoting during #Covid to focus on people's needs, rather than on its traditional humor: https://bit.ly/2Egi86z via @MUSEbyclio

KEYWORDS: NYSE:AFL, Aflac, Muse by Clio

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