In the most subtle, low-key fashion, Barstool Sports founder Dave Portnoy revealed he had, and beat, cancer.
The 47-year-old revealed the diagnosis on an episode of "The BFFs Pod" when his co-hosts took note of a scar on his neck.
Portnoy said he "beat it" and replied yes when it was skin cancer "lying in the sun all day with no sunscreen."
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"I've had a heart attack, cancer and stung by bees, beat it all," Portnoy joked.
"I went to a doctor, did a skin thing, they scrape it, and one of them came back cancerous; got to take it out," Portnoy added.
Portnoy said that he had actually been trying to get people to notice the scar.
"I've been trying to shove it in people's faces," Portnoy said.
But he did say he kept the operations to himself.
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"I didn't even tell anyone I was doing it. It was all part of my master plan. God forbid the [Boston] Celtics lost last night, I was going to be like ‘I have cancer. I don't want to talk about it.' But they won."
Portnoy said he and his fellow Barstool hosts were recording a recap of the Celtics' NBA Finals victory, but no one even mentioned the scar or a bandage on his neck from his celebratory cigar video he posted.
"It's almost like they know I'm going to call myself a cancer survivor," Portnoy said. "I was getting close to the point I was going to re-cut this thing open and just start bleeding until somebody would be like, ‘What is going on?’ This is a huge f---ing scar, and nobody's saying anything."
Portnoy then said on X, formerly Twitter, that the cancer "wasn’t the serious kind thank god."
Portnoy bought back Barstool last year, initially selling the company for about $500 million, and he bought it back for just $1 after the Penn-ESPN deal.
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